1. Don't be tempted to buy stuff you don't need.
Internet marketing is the ultimate in temptation.
Nowhere else can companies and/or marketing
organisations spy on potential shoppers in real time
to assess their interests and purchasing
habits. You are being targeted by marketers every
time you use the Internet. Google AdSense for
example is a program that allows anyone publishing
websites using the Google network to automatically
add advertisements to their site which the program
targets to the particular site's content and its
audience. In the first quarter of 2011 Google
earned
$(US) 2.43 billion from AdSense, and it
didn't do that without being very successful at
providing a platform where a lot of savvy people could persuade a lot more less savvy people to buy lots
of things they didn't really need.
2. Shop local
Even though you are shopping online, do some searching to see if there are local businesses that offer the
same or a similar product. Where possible try to choose a comparable product that is produced locally
by local people and with local materials. If you need a pair of mitts I am sure there is probably someone
close by knitting or sewing them rather than purchasing a pair produced using child slave-labour in a
filthy sweatshop thousands of miles away. Even if they don't have an online outlet they may be listed in a
local products directory or on a community websit. Take the time to seek them out and pay a visit. Then
be sure to recommend them to others if you are happy with their product.
3. Shop ethically
Try to shop with the intention of purchsing products that
have been made ethically, so with minimal negative
impacts upon the environment, people or animals. There are
many Fair Trade sites such as
Ten Thousand Villages on the
internet that sell products and services which do not have
exploitation as an input. To find out more about Fair Trade
and the kinds of products being suported visit
Fair Trade Canada. For a list of more Fair Trade retail
outlets in North America and worldwide see
PlanetFriendly.net
4. Make a difference with your online purchases.
Not everything you need will be available locally (unfortunately) so if you do need to make a purchase
from a non-local company why not do it through a site like
Shop and Share.ca, which makes a monetary
donation to a charity of your choice for each purchase you make through its website. See the
video for more information.
5. Make sure the site is legitimate and secure.
You can try to check a website's legitimacy through the
Better Business Bureau.
Remember that if a deal sounds too good to be true it probably is. Also be wary of sites that
are recommended through e-mails from someone you don't know.
If a site has reviews from other people
who have bought their product that often indicates that they are probably legitimate, but not always.
If you are making an online transaction and paying with a credit card make sure that the site is encrypted
(which basically means there is a secure connection to the website's server that can not easily be
intercepted by a third party). The url address (in the address bar at the top left of your browser screen)
should begin with htpps:// not htpp:// and there should be a little padlock symbol either in the top right
corner of the address bar. This area in Internet Explorer may also be a different colour - red, yellow, white
or green which indicates how secure the website is (see the
Internet Explorer security tips below) . Newer
versions of the Firefox web browser no longer shows the padlock symbol, but it does have a Site Identity
Button at the beginning of the url address that is a different colour - often blue or green. If you hold your
cursor over this coloured area a small box should appear which will give you details of the security level for
that site (see
Site Identity Button Firefox below). Many browsers also have a function built in that will pop
up a warning if the site is not secure.
When in doubt, just don't give your credit card details to that site. These basic tips do not absolutely
guarantee security - only common sense and caution can do that. For more tips see the following links:
Security tips if using
Internet Explorer
Security tips if using
Firefox
Site Identity Button
Firefox
Security tips if using
Google Chrome
Some general online shopping tips from the
Better Business Bureau
From Microsoft:
When to trust a website
6. Make sure the product is safe and worth your hard earned dollars.
This is especially important when buying food items, products that may contain harmful chemicals (like
household cleaners or beauty products), health care items or anything for children. Check sites like the
United States
Consumer Product Safety Commission or Health Canada's
Consumer Product Recalls
which list any product recalls.
Reviews of products at sites like
Consumer Search,
Consmr and
Which? may also be useful to make sure
you are not buying a "lemon" and will help you shop around for what really is the best product to meet
your needs and at the best price. Remember though to add any applicable taxes and shipping charges to
the price - that can sometimes mean that pounding the pavement off to a local store is really the better
deal.
Picture from
Public Domain Pictures.net
©2011, Angela Lovell.